Kinkos Business Cards

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Kinkos Business Cards

Kinkos Business Cards are a cheap and effective way of getting your business details in front of potential customer’s eyeballs. Business cards are used widely across many industries as a way of leaving a lasting reminder of you, your company and your products with your client.

Kinkos business cardsA well designed business card can have an immediate visual impact, quickly convey your main marketing message and also get your contact details into the hands of the people who most want it.

They can be one of the most cost effective ways of spending your marketing budget (especially if you take advantage of online offers such as those offered when buying Kinkos business cards, or indeed many other online retailers). They really can be as cheap as a few dollars per hundred cards (particularly if you do not go overboard on fancy paper, multiple colours, extravagant design etc).

It is important to bear in mind when you are designing a business card that it should be sharp and punchy – people do not have the time or inclination to wade through a load of close typed text just to find your telephone number. It should also convey you key marketing message – a potential client should be able to at least get an impression of what your business does by looking at the card.

Business Cards are particularly useful to distribute when amongst groups of people – where it may not be acceptable to wander around a conference or meeting with armfuls of flyers, brochures etc you can always discretely distribute cards. People will also be less inclined to put them straight in the trash as they are not cumbersome to carry, can be easily stored in a jacket pocket or handbag and will not get in the way when people try to carry on with their daily tasks.

As a minimum you should have your company name, logo, strapline, own name, full contact details (telephone, mobile, email) and full address on the card in an obvious and easy to read format. Like all marketing material if it is not clear or requires effort to extract information from then it is significantly less likely to be used. One area that you have more scope for creativity is on the rear of the card – further marketing messages, additional graphics and other material can be placed on the rear of the card. Your Kinkos Business Cards should reflect your business image.

To summarise – Kinkos business cards can be a very flexible and cost effective medium to help boost the marketing efforts of your business and not something that should be ignored in this increasingly competitive age.

Business Card Design Software

Business Card Design Software

Business card design software is desktop software that allows you to design and print your own business cards from your own PC or Mac. There are a wide range of packages available including freeware and paid versions, versions for windows and for macs etc.

There are several advantages of using business card design software, these include:

  • Complete flexibility of design, layout, content and colour schemes  - by putting complete control of the design process back in your hands you have the flexibility to design exactly what you want
  • Cost – by going down the do it yourself route there is potential to save money, after all designers and printers have to make a living so they will all add a margin to your business card production costs
  • Repeatability – by creating and owning the design you will ensure that you will always have access to the designs and not be subject to the risk that your designer and printer will go out of business and take your designs with them.
  • Customised / specific cards – by having complete control you also have the ability to create very specific cards e.g. for temporary staff, to highlight a specific promotion, for use at a trade show etc. This is particularly true when you factor in the reduced production costs if you are printing the cards as well.

Business Card Design SoftwareOn the flip side there are also disadvantages of using business card design software, these include :

  • Time – if you are not careful large tracts of time can be consumed as you search for that perfect design / layout / colour scheme – remember you have a day job to do
  • Lack of professional design input – designers are professionally trained, experienced in their field and have a degree of creativity that most “ordinary folk” do not, they can bring ideas and experience of what works to a business card design project
  • Risk of amateur / cheap cards being produced – if you lack design experience and try to cut too many corners you run the risk of producing a poor quality, cheap looking card that can create the wrong impression of your business – directly the opposite of what you were trying to achieve.

In addition to considering the advantages and disadvantages of business card design software you will also need to consider what else you may need in order to be able to produce your business cards. This may include a business card printer, business card blanks, a business card cutter or other related materials.