Kinkos Business Cards

Kinkos Business Cards

Kinkos Business Cards are a cheap and effective way of getting your business details in front of potential customer’s eyeballs. Business cards are used widely across many industries as a way of leaving a lasting reminder of you, your company and your products with your client.

Kinkos business cardsA well designed business card can have an immediate visual impact, quickly convey your main marketing message and also get your contact details into the hands of the people who most want it.

They can be one of the most cost effective ways of spending your marketing budget (especially if you take advantage of online offers such as those offered when buying Kinkos business cards, or indeed many other online retailers). They really can be as cheap as a few dollars per hundred cards (particularly if you do not go overboard on fancy paper, multiple colours, extravagant design etc).

It is important to bear in mind when you are designing a business card that it should be sharp and punchy – people do not have the time or inclination to wade through a load of close typed text just to find your telephone number. It should also convey you key marketing message – a potential client should be able to at least get an impression of what your business does by looking at the card.

Business Cards are particularly useful to distribute when amongst groups of people – where it may not be acceptable to wander around a conference or meeting with armfuls of flyers, brochures etc you can always discretely distribute cards. People will also be less inclined to put them straight in the trash as they are not cumbersome to carry, can be easily stored in a jacket pocket or handbag and will not get in the way when people try to carry on with their daily tasks.

As a minimum you should have your company name, logo, strapline, own name, full contact details (telephone, mobile, email) and full address on the card in an obvious and easy to read format. Like all marketing material if it is not clear or requires effort to extract information from then it is significantly less likely to be used. One area that you have more scope for creativity is on the rear of the card – further marketing messages, additional graphics and other material can be placed on the rear of the card. Your Kinkos Business Cards should reflect your business image.

To summarise – Kinkos business cards can be a very flexible and cost effective medium to help boost the marketing efforts of your business and not something that should be ignored in this increasingly competitive age.

Read More

Compliments slips

Compliments slips

Whilst it may seem strange to write about compliments slips on a website dedicated to business cards but in many ways they are related. Compliments slips are similar to business cards in the following ways:

  • They convey important company information including up to date contact and address information
  • They are part of your corporate branding
  • They are a potential medium for distributing important messages to your customers
  • They are a physical reminder of you and your company / product
  • They can be used in ways electronic media cannot e.g. left in dispensers, included with physical materials etc.

Compliment slips are typically much larger than business cards (the usual size for a compliment slip is 1/3rd A4 i.e. the size of an A4 sheet cut into 3 horizontally). They also tend to be produced on standard paper and not card. The fact that they are not on card and are derived from a standard size of paper makes them much easier and more economic to produce on a DIY basis.

Anyone can (and if you are shipping a physical product or printed materials you certainly should be producing them) their own compliments slips. A basic design can be used (templates for basic and more advanced designs are readily available on the web – just search). All really need is a word processing package (and who does not have one of those these days) and a printer.

Compliments slips

The basic of rules of what should and should not be included on a compliments slip are broadly similar to those for business cards. The one caveat we would have is that the design should maybe be toned down a little compared to a business card but key essentials such as name , address and contact details should always be present.

The larger size of compliments slips compared to a business gives then a key advantage – an larger area which can be used to convey messages to the customer. Whilst we do not recommend that all the space on a compliments slip is filled with close type text there is certainly an opportunity to include a short (usually handwritten) message to the customer.

So in summary a compliments slip is a simple, easy and cheap to produce addition to your marketing toolbox. It is something you should be actively using and including with your packages as you send them out to your customers – don’t forget a little personal message can make a world of difference as well.

Read More