Kinkos Business Cards
Kinkos Business Cards are a cheap and effective way of getting your business details in front of potential customer’s eyeballs. Business cards are used widely across many industries as a way of leaving a lasting reminder of you, your company and your products with your client.
A well designed business card can have an immediate visual impact, quickly convey your main marketing message and also get your contact details into the hands of the people who most want it.
They can be one of the most cost effective ways of spending your marketing budget (especially if you take advantage of online offers such as those offered when buying Kinkos business cards, or indeed many other online retailers). They really can be as cheap as a few dollars per hundred cards (particularly if you do not go overboard on fancy paper, multiple colours, extravagant design etc).
It is important to bear in mind when you are designing a business card that it should be sharp and punchy – people do not have the time or inclination to wade through a load of close typed text just to find your telephone number. It should also convey you key marketing message – a potential client should be able to at least get an impression of what your business does by looking at the card.
Business Cards are particularly useful to distribute when amongst groups of people – where it may not be acceptable to wander around a conference or meeting with armfuls of flyers, brochures etc you can always discretely distribute cards. People will also be less inclined to put them straight in the trash as they are not cumbersome to carry, can be easily stored in a jacket pocket or handbag and will not get in the way when people try to carry on with their daily tasks.
As a minimum you should have your company name, logo, strapline, own name, full contact details (telephone, mobile, email) and full address on the card in an obvious and easy to read format. Like all marketing material if it is not clear or requires effort to extract information from then it is significantly less likely to be used. One area that you have more scope for creativity is on the rear of the card – further marketing messages, additional graphics and other material can be placed on the rear of the card. Your Kinkos Business Cards should reflect your business image.
To summarise – Kinkos business cards can be a very flexible and cost effective medium to help boost the marketing efforts of your business and not something that should be ignored in this increasingly competitive age.