Kinkos Business Cards

Kinkos Business Cards

Kinkos Business Cards are a cheap and effective way of getting your business details in front of potential customer’s eyeballs. Business cards are used widely across many industries as a way of leaving a lasting reminder of you, your company and your products with your client.

Kinkos business cardsA well designed business card can have an immediate visual impact, quickly convey your main marketing message and also get your contact details into the hands of the people who most want it.

They can be one of the most cost effective ways of spending your marketing budget (especially if you take advantage of online offers such as those offered when buying Kinkos business cards, or indeed many other online retailers). They really can be as cheap as a few dollars per hundred cards (particularly if you do not go overboard on fancy paper, multiple colours, extravagant design etc).

It is important to bear in mind when you are designing a business card that it should be sharp and punchy – people do not have the time or inclination to wade through a load of close typed text just to find your telephone number. It should also convey you key marketing message – a potential client should be able to at least get an impression of what your business does by looking at the card.

Business Cards are particularly useful to distribute when amongst groups of people – where it may not be acceptable to wander around a conference or meeting with armfuls of flyers, brochures etc you can always discretely distribute cards. People will also be less inclined to put them straight in the trash as they are not cumbersome to carry, can be easily stored in a jacket pocket or handbag and will not get in the way when people try to carry on with their daily tasks.

As a minimum you should have your company name, logo, strapline, own name, full contact details (telephone, mobile, email) and full address on the card in an obvious and easy to read format. Like all marketing material if it is not clear or requires effort to extract information from then it is significantly less likely to be used. One area that you have more scope for creativity is on the rear of the card – further marketing messages, additional graphics and other material can be placed on the rear of the card. Your Kinkos Business Cards should reflect your business image.

To summarise – Kinkos business cards can be a very flexible and cost effective medium to help boost the marketing efforts of your business and not something that should be ignored in this increasingly competitive age.

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Electronic business cards

Electronic business cards

Has the advent of Electronic business cards signalled the end of traditional, printed business cards?. Now we have entered the digital age is there still any need to carry around and distribute traditional printed cards? – in order to answer these questions we need to look at the pros and cons of digital business cards :-

Pros include:

  • Cheap to produce
  • No storage costs (and very easy to store)
  • Almost infinite design options
  • Fast and easy to change
  • Can be tailored to client / event

Cons Include:

  • Not everyone has gone digital , there are still people without the desire or capability to receive digital cards
  • Cannot be left in strategic locations for collection by passers-by (e.g. you cannot easily leave electronic business cards on an unattended stand, a shared noticeboard, trade counter etc – although to a degree this is changing due to QR codes and similar technologies)
  • Not tactile – there is much to be said for having a physical item that can be touched and felt, indeed in some cultures the physical exchange of a tangible card can be of great significance.
  • May need specialist software e.g. a digital business card manager

electronic business cardsIn the real world electronic business cards tend to be little more than signatures at the bottom of email messages – it is now common practice to exchange little more than email address during first contact and then follow up with a short email. It is important to note that as your email signature now in many ways replaces your business card it is important to ensure that it is correctly formatted and presented. The basic rules of business card presentation still apply – be clear, include all relevant information, be concise – do not pad out with unnecessary information and finally try and inject some style (but not at the expense of substance). Whilst there are software packages available that will create custom digital business cards these are almost certainly unnecessary, nearly all modern email clients give you the ability to design perfectly acceptable email signatures. In fact the use of bespoke digital business card software may be counterproductive as any cards produced by such software may not be readily exchangeable due to format compatibility issues (and in all likelihood they will need to be exchanged via email anyway !)

So in summary the electronic business card has not killed off the traditional paper based card but it has forced it into niche applications. Traditional business cards are still useful in a wide range of circumstances, particularly when dealing with a wide range of unknown contacts such as at a trade fair, exhibition and point of sale.

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